Six months, post by post.
72 posts across four markets and a Global track, three a week from Wednesday 4 November. Click a status to track progress, open a post to edit its copy or leave a note, and log spend against the plan.
The colour bar on each post is its market: blue Bahrain, green Saudi Arabia, orange Bali, navy Chennai, grey Global. Click a post to open it in the list.
Posts outside the 72
Festivals, national days and news that come up between plan posts. They are listed here with their status and notes, and they never change the 72 count, the dates or the spend above.
Paid media against the plan
The ceiling is ₹25,000 a month across all markets, fixed. Enter actual spend in rupees by market from Campaign Manager as each month closes. The grey figure in each box is the planned amount.
| Month | Planned | Global | Bahrain | Saudi | Bali | Chennai | Actual | Ceiling left |
|---|
Record real cost per deck request by market and audience each month and retire the weak ones.
The numbers that say it is working
Record a baseline in Month 1, then update monthly. Where a measure is by market, note the four numbers in the same box.
| Measure | Target | Baseline | Latest |
|---|
Seven rules for every post
- One angle per post. One audience and one market only: government, hospitality, industrial, developers, investors or network. Never mixed in the same caption.
- No customer names. No logos, no projects, no named client, unless Phaenoran approves it in writing.
- No commercial terms. No tariffs, tenors, returns or prices. Those are agreed project by project.
- One call to action. “Talk to our team”, the same label everywhere, linked to the contact form or a deck request.
- Claims are checked. Every market figure is verified against its published source before the post ships, and dated if it is not current.
- House image format. Square, 1080 by 1080: clear photography with space for text, a short headline in DM Serif Text with the key phrase in orange, a tag line bottom left, the mark bottom right. Never text on a busy background.
- Respect the calendar. Check each market’s dates before posting: Ramadan and Eid in the Gulf, Nyepi in Bali, Pongal and Republic Day in India. Water as a Service posts for clients leave out the investor side.